Zahra Ardekani Fard; Mozhgan Azimi Hashemi
Abstract
In the summer of 1397, the issue of the Iraqi travelers' sex tourism in Mashhad was widely considered and highlighted by the mass media. Following this attention from the mass media, people also started discussing and commenting on this topic on social networks. This research seeks to describe and analyze ...
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In the summer of 1397, the issue of the Iraqi travelers' sex tourism in Mashhad was widely considered and highlighted by the mass media. Following this attention from the mass media, people also started discussing and commenting on this topic on social networks. This research seeks to describe and analyze the way in which the topic was represented in the official media and also to examine the impact of this representation and media-assisted highlighting on public opinions in the social network Twitter. For the purposes mentioned, a qualitative content analysis method was used to examine 20 news stories published in official media as well as 54 users’ tweets in the Twitter social network. Research findings show that according to Agenda-setting theory, the number of tweets per day is directly related to the number of news in the mass media, and the media have succeeded in prioritizing and attracting the audience's attention. However, the content of tweets is not entirely consistent with the views put forward in the mass media. There are two instances of compliance with gossip and racist claims, but there are two claims of governance and system mismanagement in tweets that have not been raised in the representation of the mass media
Zahra Ardekani Fard; Neda Razavizadeh
Abstract
With the emerge of online social networks in recent years, the phenomenon of the extensive presence of Based on Gaffman's theory, celebrities use social networks as a front-end tool to offer their desired “self” to their audience. To this end, a comprehensive model of celebrity self-representations ...
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With the emerge of online social networks in recent years, the phenomenon of the extensive presence of Based on Gaffman's theory, celebrities use social networks as a front-end tool to offer their desired “self” to their audience. To this end, a comprehensive model of celebrity self-representations in the medium was presented through assessing self-representation patterns, methods and strategies.we selected 391 posts of Instagrams from the pages of the 5 most popular Iranian celebrities by targeted sampling. The results of qualitative content analysis on the samples obtained five self-representation patterns in their pages. These five patterns include the pattern of the representation of professional identity, the model of social activism representation, interacting patterns with the audience, the pattern of political activism and the pattern of representing everyday personal life. Each of the first three patterns contained different strategies for self-representation, which were described as sub-types. Five characters were obtained using semiotic interpretations and evaluating implicit implications of the patterns: being specific and popular; being belonged to ordinary level of society; being active and responsible; being approved and benevolent; and being intimate and popular. The five characters represent the celebrities as a reference group.
